NE – Brands

Be part of a growing
brand series across Michigan.

Franchise Today

Powerful business models, effective support, & guaranteed success for investors like you

Brands that Speak for Themselves

NE® is creating sustainable business opportunities. Request more info today!

Make It Happen

Our Vision to Grow Better

About NorthEast Brands

We’re an omnichannel branded food company that manages three category-defining, iconic brands: Cinnabon® and Auntie Anne’s®, Carvel® and Jamba®

Proven Success & Brand Recognition

With NE® brands, you bid on recognized names. You invest in a historically profitable and stable brand. With positive consumer recognition and a strong brand image, you align yourself with a brand that customers trust and prefer.

Robust Support System

We provide ongoing training, operational support, marketing assistance, and a comprehensive system for resolving issues. Our effective system helps you navigate challenges and ensure consistency across the brand.

Profitability & Return on Investment

The ultimate goal is financial success. Our transparent and realistic financial model provides you with numbers from existing units, their initial investments, and potential revenue growth.

Features

Take Your Life to a New Level

Features

We can help you create positive and permanent changes in your life.
Let’s Create Something new and awesome Togeather.

Definitive Expertise

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Industry Experience

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Deliver Results

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About Us

Welcome to NE Brands

About Us

NorthEast Brands is a distinguished omnichannel food enterprise specializing in the marketing and distribution of premium products, including cinnamon rolls, pretzel snacks, hot and iced coffee, ice cream, and sorbet. Operating through franchising and licensing business segments, our meticulously crafted offerings, such as Cinnabon®, Auntie Anne’s®, Carvel®, and Jamba®, reach discerning consumers via catalogs, e-commerce, telemarketing, and various retail channels.

Our commitment to excellence extends to licensing our trademarks, logos, and recipes, fostering the widespread distribution of our renowned brands. With a robust presence in Southeast Michigan, NorthEast Brands proudly serves millions of devoted customers across the region, particularly in Michigan.

Headquartered in Detroit, Michigan, NorthEast Brands strategically leverages its iconic portfolio to present compelling opportunities for investors. Our dynamic and product-driven growth strategy fuels sales, ensuring a remarkable journey for both our investors and loyal customer base.

Powerful Business Models

Way of Working

Our Working Process

Way of Working

Annual Profit

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Brands

Strategic Brands

Brands

1988

Auntie Anne’s ®

This is the world's largest hand-rolled soft pretzel franchise. It’s a recipe for deliciousness but also one for nationwide success: prioritize people, uphold quality, and deliver flavorful baked dough.

1929

Carvel ®

Carvel is a name synonymous with delicious ice cream treats. Franchise a legacy of delectable desserts and frozen delights that have stood the test of time.

1985

Cinnabon ®

Home to the "World Famous Cinnamon Rolls", let the aroma of this signature creation be the keys to your business endeavors.

1990

Jamba ®

Jamba is vibrance; a trailblazer in smoothies and juices. From invigorating blends to nourishing bowls, Jamba is the kind of brand to bring fruitful opportunities for investors and customers, alike.